By Karen Robes Meeks
The Port of Long Beach has unveiled a new logo and user-friendly website that officials hope will better communicate the port’s approach to operational excellence.
The port’s new graphic features a cargo container that doubles as a check mark which links to Long Beach’s new tagline “The Port of Choice”. The redesigned website, www.polb.com, is mobile-friendly and optimized for tablets and smartphones. It also showcases an interactive map of cargo facilities, port projects and other highlights as well as photo galleries, improved calendar and additional enhanced functionality.
“Replacing the old website with an up-to-date, mobile-friendly platform is a huge step forward for sharing the Port’s story with our diverse groups of stakeholders,” said Port of Long Beach Executive Director Mario Cordero. “The new logo and tagline, ‘The Port of Choice,’ are a clear declaration of our focus on innovation and visionary leadership that we share with our industry.”